the power of people
Whether it’s in-person, over-the-phone, email or video conferencing, we all have a way of connecting with each other. These two articles gave me a bit more perspective on the power of seeing a client or customer in-person and how they can spread the news about your business:
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published!
Through ongoing talks with Eric Karjaluoto, of the DesignCanChange.org site (more on that later!), he was nice enough to forward my information to Jennifer Hollet of Globe and Mail who was writing an article about his site. I am glad I could lend a quote to it! Without his talk at 101 Things Designers Can Do To Save The Earth last year, I wouldn’t have made the changes or as quickly as I have. A big thank you to Eric!
Globe & Mail (print and online)
ECO INITIATIVES: TAKING THE PLEDGE
Smashing global warming with greener design
Designer Kaytlyn Sanders, a principal at beneficial design in Seattle, says Karjaluoto and Design Can Change have inspired her to suggest a host of green ideas to her clients. These include paperless proofing and invoicing and the use of low-environmental-impact marketing materials such as post-consumer recycled paper and soy inks.
“I never realized before that designers could influence so much,” she says.
email marketing
Spending too much on printed promotional materials? Why don’t you try an email marketing campaign much like this newsletter? We can help you set up a template with your logo, fonts and colors, allowing you can save tons in mailing and printing fees.
Here are a few companies to consider:
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introducing: sostane
As some of you may know, this has been a long time in the making. Today, we officially are launching our new sustainability consulting services called Sostane. Because we have helped many of you think a little differently when it’s come to print projects or going paperless, we feel that this is a natural transition and one that is quite creative as well.
Please visit Sostane.com to view more information.
being remarkable
I went to school for design and web production and was exposed to marketing, but it wasn’t my strength. My focus was on how a person would use a website, that colors have very strong societal and web significances, and how to organize content for a cohesive and solid presentation. I was exposed to the basics of what types of media you can use, how much is being spent, and the ways that companies try to grab the consumer’s attention. Very basic. But since I always want to learn more, I needed to search out new resources More →
